EVENTS & SPECIAL PROGRAMS
Feb 2025 - Present
Freelance Marketing Consultant
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Self-Employed
* Deliver donor pitch deck containing mission statement, growth goals, and call to action for new donors
* Deliver brand deck highlighting community focus with copywriting, visual design, and sector analysis
* Execute email marketing campaigns targeting repeat donor base and community partnerships
* Develop organizational standards across marketing materials and contact lists for non-profit health client
Aug 2024 - Present
Lead Event Coordinator
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Google via Cognizant Technology Solutions
* Act as point of contact for communications with Google program managers and Cognizant manager
* Develop standardized operating procedures to improve workflow and cross-departmental efficiency
* Streamline guest government compliance process, reducing manual workload by over 90% per event
* Lead planning meetings and present data-led recap reports to SVPs, directors, and program managers
* Implement agile improvements based on event recap report, stakeholder feedback, and guest survey data
* Document and train team on automation of manual data entry processes with Google Sheets formulas
* Collaboratively outline and implement new event accessibility standards across Google team
Jun 2023 - Aug 2024
Event Coordinator
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Google via Cognizant Technology Solutions
* Manage project plan, budget, task timeline, website and recap report for multiple concurring events
* Manage guest data via registration form, guest list database, and leads reports for 500+ attendees annually
* Collaborate with cross-functional global teams such as research, ethics and compliance, and marketing
* Supervise on-site event needs, including check-in, badge printing/distribution, setup, and speaker needs
* Draft and collect government compliance forms, visa support letters, photo releases from guests
* Liaise between facilities, venues, and third-party vendors, for international workshops and events
* Execute guest and speaker communication timeline to secure RSVPs and share key event details
* Coordinate travel and transportation logistics for guests in collaboration with third party vendors
* Advertise research opportunities and events at Google booth brand activations during tech conferences
* Build Google Slides presentations using Google branding guidelines for workshops and conference booths
Jan 2023 - Jun 2023
Program Coordinator
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Google via Cognizant Technology Solutions
* Increased newsletter open rate by 40% via diversified articles, funding opportunities, and enhanced copy
* Trained three team members on Google Sheets data visualization and formula-based data automation
* Overhauled organizational system and implemented data cleaning procedures in Google Sheets
* Analyze data for 500+ grant applications in Google Sheets using pivot tables and custom formulas
Jan 2021 - Oct 2021
Lead Marketing & Operations Intern
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UT TOWER Fellows Program
* Manage program coordinator’s calendar and meetings with high level donors and university officials
* Managed Salesforce CRM client database and VIP donor database for seasonal marketing campaigns
* Modernized marketing materials including the website, brochures, and presentations
* Wrote tailored email copy to high-importance donor leads for email marketing campaigns
* Supervised weekly events, including hosting college deans, event setup, and running event AV needs
Aug 2020 - Jan 2021
Audio Visual Technician Assistant
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Thompson Conference Center
* Tested and troubleshot audiovisual tools for socially distanced in-person events weekly
* Edited virtual meeting recordings for clarity and conciseness in Adobe Premiere Pro
* Provided virtual meeting technical support on Zoom
Sep 2018 - May 2020
Administrative Associate
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Thompson Conference Center
* Liaised with clients, vendors, and facilities daily, recording information in event management database
* Researched and compiled competing event centers’ facilities and pricing information in Excel
* Tracked and analyzed 2+ years of client leads data with Excel spreadsheets and pivot tables
Jan 2022 - Dec 2022
Film Publicity Intern
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SXSW
* Led Paramount Theater press check-in, red carpet, and photo studio during major evening premiere
* Evaluated and a 40+ press pass applications in FileMaker Pro custom media database daily
* Maintained media and talent lists in the Sports Systems and FileMaker Pro databases daily
* Downloaded, organized, and labeled metadata for photo assets in WebDAM from Getty photographers
* Assist talent relations in maintaining up-to-date contact lists for hair, makeup, styling, and day-of needs
* Handled confidential assets and information with discretion, maintaining strict confidentiality
Jun 2021 - Aug 2021
Digital Marketing Intern
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Crowd Surf
* Wrote copy and contributed interactive content ideas for artist and label marketing campaigns daily
* Interpreted audience and interaction data across social media platforms in weekly reports
* Researched client-aligned TikTok trends and pitched content to supervisor for clients’ TikTok
* Design engaging graphics for wellness social media client in their brand styling
* Monitored and collected artist-related social media posts for artist engagement
Jun 2021 - May 2022
Station Manager
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KVRX Austin 91.7 FM
* Consulted media club leaders on annual fundraisers, simultaneously raising 18% more funds than previous year
* Organized fundraising events for nonprofits such as Six Square, HAAM, and Out Youth
* Coordinated monthly workshops to develop interview, blog writing, video editing, and radio skills
* Outlined and implemented new station organizational structure, roles, and duties
* Achieved new diversity goals through programming, recruitment, concert bookings, and blog posts
* Coordinated photo and press team coverage at concerts and music festivals such as ACL and SXSW
Jun 2020 - May 2021
Public Relations Director
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KVRX Austin 91.7 FM
* Managed marketing campaigns for YouTube, blog, podcasts, radio shows, events, and fundraisers
* Outlined brand guidelines including copy voice, visual style, and mission statement for all platforms
* Organized month-long Amplify KVRX fundraiser campaign and raised $4,500, 150% of goal
* Trained five PR interns to specialize in blog posts, social media, and the alumni newsletter
* Coordinated creative assets with video production and graphics teams for social media content
* Wrote copy in the KVRX brand voice and utilizing SEO keywords and engagement strategies
* Curated real-time coverage, series, and one-off content to foster community engagement
* Wrote, solicited, and formatted original content for the monthly alumni KVRX newsletter
* Monitored social media accounts to answer questions, reply to artists, and provide updates
* Formatted, edited, created prompts, assigned writers for the KVRX blog
Jan 2020 - May 2020
Programming Director
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KVRX Austin 91.7 FM
* Restructured new DJ mentorship program to build on hands-on skills and socialize new DJs
* Co-wrote the official KVRX programming department handbook in its entirety
* Co-created programming schedule organized by content blocks, experience, and show creativity
* Trained new DJs weekly on FCC regulations, booth equipment, and KVRX principles
Sep 2019 - May 2020
Public Relations Intern
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KVRX Austin 91.7 FM
* Co-built a YouTube, blog, and social media content release schedule during the pandemic alongside Production director
* Increased audience engagement and real-time coverage on social media platforms
* Promoted KVRX events such as concerts, in-studios, Library Sessions, Local Live, and Hornraiser
* Formatted, solicited, and wrote content for the monthly KVRX Alumni newsletter
Jan 2019 - May 2022
Radio DJ
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KVRX Austin 91.7 FM
* Awarded "Best Community Programming Show" alongside two co-hosts for the 2021-2022 year
* Edited co-hosted pre-recorded talk show in Tracktion Waveform for remote COVID programming
* Volunteered at live shows and events selling KVRX branded merchandise
* Hosted freeform, folk music, and co-hosted talk show programming
* Reviewed recent album releases for new music rotation database
Jan 2023 - Present
Freelance Interviewer
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Self-Employed
* Research interviewees, noting artistic persona via submission details, portfolio, and previous interviews
* Interview subjects in art, photography & fashion about their work, artistic path, and related interests
* Publish interviews in publications such as Dekopon Magazine, Renowned Magazine, and Nopales Zine
* Transcribe interviews and design layouts for print magazine publication
Jan 2024 - June 2024
Social Media & Marketing Assistant Director
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Glaze Zine
* Documented social video content creation standards, tips, and tools for new and recurring video series
* Outlined 2-5 content ideas for 20+ photoshoots to showcase artist talents and photoshoot concepts
* Oversaw social media channels, increasing direct audience engagement by 20% through targeted community interaction
Aug 2023 - Dec 2023
Social Media & Marketing Assistant
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Glaze Zine
* Created recurring "Shop with Our Stylists" social video series, garnering 2x engagement than previous strategy
* Edited videos on TikTok, Instagram Reels, and Premiere Pro and schedule to maximize impressions
* Wrote personable artist-to-community minded social media captions, incorporating search tags
* Photographed and recorded photoshoot b-roll for social media platforms
Mar 2023 - Dec 2023
Managing Editor
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Renowned Magazine
* Created centralized source for reviewing, organizing, and tracking submissions in Google Sheets
* Advised owner on marketing materials, concert bookings, and print publication timeline
* Led layout formatting of photography, writing, and artwork pages based on the edition theme
* Reviewed, organized, and selected submissions based on skill, voice, and originality in Google Sheets
* Contributed interviews and fashion photography to the 2023-2024 editions of the magazine
Dec 2022
The University of Texas at Austin
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Bachelor's in Business Administration, Marketing
Minor in Media and Entertainment Industries
UT Los Angeles Summer 2021 Program
Brand Management
* Received the only 100% score in the history of the class on the Charmin final project
* Opportunities, challenges, and strategies in a variety of industries and markets
Social Media
* Graduate-level advertising course taught by department head Gary Wilcox
* Social networking platforms & application in relation to media plans, brand building, and insights
Inside the Music Industry
* Economics and production, research, management, and distribution practices of the film and electronic media industries
How Hollywood Works
* Business and legal practices in film, television, music, and digital media industries including development, production, distribution, and exhibition
* Commercial challenges producers and network/studio executives face and addresses continual struggle between creativity vs bottom line
SKILLS & CERTIFICATIONS
Certifications
* The Project Management Course: Beginner to PROject Manager
(Udemy, 2024)
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* Adobe Photoshop CC - Essentials Training Course
(Udemy, 2024)
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* Comprehensive Microsoft Excel
(Udemy, 2023)
* Advanced Google Analytics
(Google, 2021)
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* Learning Premiere Pro
(LinkedIn, 2021)
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* Microsoft Excel, Access, Word, PowerPoint
(CertiPort, 2016-17)
Interests
* Arts Publications
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* Culture Writing
* Interviewing
* Fashion Design
* Local News Outlets
* Film Production
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* Event Coordinating
* Independent Record Labels
Programs
* Google Analytics
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* Google Apps Script
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* Adobe Premiere Po
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* Adobe Photoshop
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* Buffer
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* Notion
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* Google Suite
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* Hootsuite
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* Mailchimp
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* Canva
* Airtable
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* Salesforce.com
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* Event Management System
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* FileMaker
* WebDAM
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* Tracktion Waveform
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* Qualtrics
* IBM SPSS
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* Sports Systems
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* HTML
Skills
* Project Management
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* Brand Management
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* Database Management
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* Social Media Advertising
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* Social Media Analytics
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* Digital Content Production
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* Client Communication
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* Event Coordination
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* Team Management
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* Client Relationships
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* Grassroots Fundraising
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* Magazine Design
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* Data Analytics
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* Blogging
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* Copywriting
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* Copyediting
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* Donor Relations
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* Donor Database Software