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Charmin
Brand Recommendations
Spring 2021
Charmin. Toilet paper. It's a household essential. It's a household name. How do you rework the history of a legacy brand to fit into the modern age? With direct-to-consumer goods rising in popularity and sustainability becoming the name of the game, how do you keep up?
Take a look at Charmin's brand challenges and recommendations that earned the only 100% that Professor Steve Brister's Brand Management course has ever seen.
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