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SXSW Social Video & Student Badge Campaign
December 2022
How do you hone in a segment when your brand is *everything* under the sun? Tech, education, music, film, business--you name it! Even more difficult is targeting broke college students when your primary consumers are well-established Millennial and Gen X professionals.
The answer? Social media, of course! Let's analyze SXSW's current social media and find room for a fresh, authentic approach to target young people.
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